This culminated in the new policies that were introduced in March which impact apps that build using the Snap Kit platform. Snap has since conducted a review of its platform policies with a focus on potential child safety issues related to third-party apps that integrate with Snapchat’s features and functionality. This year, Snap was named in a second lawsuit, alongside Meta, related to an alleged lack of safeguards across social media platforms which a mother says contributed to her 11-year-old’s suicide. Those latter two apps had been banned from Snap’s platform after the company was sued by a mother of a teen who died by suicide after being bullied via those tools. But it may be difficult for consumers to tell which apps are compliant, which are skirting the new rules, and which are marketing Snap Kit integrations that they actually don’t have.įor example, one of the apps offered an extension is Sendit, the anonymous Q&A app that surged to the top of the App Store last year after Snap suspended other top anonymous Q&A apps, YOLO and LMK. Snap says only a small number of developers asked for and were granted additional time to bring apps into compliance, as they worked in good faith to make the necessary changes. It is now mid-May and some developers of the newly banned and restricted apps are not yet meeting Snap’s new requirements, we’ve found. The policy changes were effective immediately and existing developers were given 30 days to come into compliance - a date that would have passed last month. The Snapchat maker revamped its developer platform policies on March 17, 2022, to ban anonymous apps and require developers to build friend-finding apps to limit access to users 18 or older. The app also includes other Lens games, like "Never Have I Ever," "This or That," "Kiss, Marry, Block" and others.A small handful of Snap Kit platform developers have not yet complied with the new guidelines around anonymous messaging and friend-finding apps announced in March. Like Yolo and LMK, Sendit also features a popular teen activity on Snapchat, anonymous Q&As. It jumped three ranks overnight from Monday to Tuesday, in fact. 57 on the App Store's list of top free apps. In other words, Snap's suspension hasn't stamped out demand for anonymous Snapchat Q&A apps, it only crowned a new app as the market leader. Most of these reviews are positive, saying the app is like "Yolo but better," for instance. But in the days that followed the suspension, "yolo" has become the second-most-used keyword in Sendit's user reviews, Apptopia told TechCrunch. Image Credits: Apptopia Sendit also received few user reviews before May 11, 2021. In the same period before the news was announced, Sendit had only seen seen 180,000 installs across iOS and Android, Apptopia says. This is a rapid pace of installs compared with how quickly it grew while Yolo and LMK were active on the market. Since the news of the suspensions was first reported over 80 days ago, Sendit's app has seen more than 3.5 million installs across iOS and Android, according to app intelligence firm Apptopia. In the wake of the suspensions, another anonymous messaging app called Sendit has been rising in the app stores' charts, as Snapchat's younger users sought a replacement for the apps the company blocked. Behalf of a mother whose son died by suicide after being bullied through messages on the apps for many months.
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